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| Blitz Conditioning Owner Chris Tse (far left) at BAM (Bust-a-Move Edmonton).The Fitness Guru had the opportunity to sweat it out with Richard Simmons during the event. To hear Chris's take on Richard Simmons Click Here! |
Three years ago, two gentlemen embarked on a business that has now taken the Fitness Industry by storm in both Edmonton and Calgary with their Studio: Blitz Conditioning. Brett Kirkland and Chris Tse have not only taken their vision of to the next level by owning their own Fitness Studio, they have begun blazing the trail for other businesses within these communities through popular Social Media outlets such as Twitter, Facebook, Blogging, and Linked In through their website (www.blitzconditioning.com) .
It is because of their active involvement through television, radio, and blog features, the team has been able to effectively connect with the fitness community by inspiring and educating readers, viewers and followers on the importance of obtaining and maintaining a healthy lifestyle. In fact, Tse and Kirkland's’ team have been featured on CTV Morning Live every two weeks discussing (and demonstrating!) a wide arrange of workout varieties.
In today’s society where most people suffer from time poverty, access through social media outlets has proven to be very successful for quick communication between Tse and his clients on the go. (I have even tested the theory through Twitter and Facebook and EVERY time, I received words of encouragement from both Tse and Kirkland almost immediately!) “The content component through these outlets is important to our clients. You have to be passionate about telling a story that will inform (and inspire) people. Photos on Twitter, Blog features, and responding to a tweet is all key as it keeps us connected to the community. I love the tweets and DM’s (Direct Messages) from our clients giving us an update as to how they are doing with their fitness achievements. It keeps that connection even outside of the studio,” said Tse.
Tse’s desire to knit a community together through this networking process has proven successful: he has participated in events like BAM (‘Bust-A-Move’ Edmonton – a charity fundraiser for Breast Cancer research) where he sweated it out with fitness Guru Richard Simmons for 6 hours wearing a pink tutu (what a good sport!), Public speaking forums where he’s discussed the importance of social media and it’s importance, and has acquired corporate contracts with three companies in the Edmonton area (for fitness training and Nutrition Consulting with ‘Revive Wellness’, another local business that has jumped on board with Blitz).
In addition to this, Tse and Kirklands’ team of personal trainers (there are eight in total including the two of them) hold classes like: H.I.I.T (High Intensity Interval Training), Sunrise H.I.I.T. (for the early morning riser), Blitz Obstacle Club (Designed to take the workouts outdoors), Hockey Training, and Blitz Booty Boot camp (designed for the woman on the go). In the past, Tse and his team also held a group fitness club, ‘Pack Pursuit’, which had clients and their pets working out together. (see you tube clip) “It’s geared towards running for dogs and the benefit is: their owners get a full body workout,” said Tse.
With so many options/locations to choose from in the fitness community, one can expect the royal treatment with Tse and his team. They match new clients up with personal trainers/groups that tailor to each individual needs after a consultation. “For example: for someone who leads a sedentary lifestyle, we start with ‘mindful’ exercises of two minutes of exercise a day for a month (like a walk around the block or a few squats). The point is to break the clients’ ingrained habits through small achievable goals. After a month of that, they want to do more. We then modify the intensity every three weeks until they have worked up to about an hour of exercise per day. We will then recommend a training session or class,” said Tse.
Several clients who have blogged about Tse, Kirkland, and the Blitz team have served as testimonials. “We have one client who has submitted blog entries while she was doing our 90 day challenge. She is still a client to this day and has lost about 90 pounds in the span of a year. I am also working with a client who is an amputee. She was very tired at her first workout session, but since, we have worked on corrective muscles to rebuild strength and she has come a long way,” said Tse.  |
| Tse demonstrates determination in this Instagram photo taken within the studio. Photo Credit: Blitz Conditioning |
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| Brett Kirkland during a CTV Morning Television show demonstrates a fitness maneuver for viewers Photo Credit: Blitz Conditioning |
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| Photo Credit: Blitz Conditioning |
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| The team during the CIBC Run for the Cure (Breast Cancer) in Edmonton, AB. Just one of the many fitness charity fundraisers they have participated in. Photo Credit: Blitz Conditioning |
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| Photo Credit: Blitz Conditioning For a quick clip on Chris and his dog Kyla Click Here! |
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| Chris Tse, the poster child for the Plank Position! Photo Credit: Blitz Conditioning |
When our interview has drawn to a close, a camera crew enters the studio asking for Tse. He looks at me and smiles knowingly. It is yet another group of individuals wanting to interview him. It’s clear to me at this point that this team has made such an impact in the community that their influence has taken the Social Media circus by storm. The good attitude and energy that welcomed me when I first walked in the door of the studio earlier (no handshakes! Just hugs!) was a clear indication to me that this was a team whose primary concern is the well-being of their clientele.
Keep on Keeping on Chris!
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| Photo Credit: Chris Tse's Personal Photos |
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To book a consultation with the Blitz team Contact:
PH: (780) 655-5347
Blitz Conditioning Addresses:
10575 115 Street NWEdmonton, AB
T5H 3K4
601 17th Ave SW
Calgary, AB T2S 0B3
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